I was asked to review and take over the web server maintenance tasks and clean up an old WordPress installation and resolve site email delivery issues. After review we made adjustments and improvements for, email and site security, speed and optimization at the site and server levels. Removal of outdated and obsolete plugins and replacing and updating backend themes was just the beginning. Once that was done, it was time to evaluate at how the site was and was not functioning in regards to delivering the content that customers were looking for and ease of updating for Emma. We determined that some changes were needed to deliver a better user experience all around.
Emma had a strong vision for the web redesign. Communicating her desire to have a more modern clean look and wanting to be involved with supplying and selecting images and writing content, we were able to work together to build a new design. Which involved a few more planning and strategy sessions to determine information architecture, site taxonomy reorganization and renaming menus for easier user recognition. We determined that a new method of serving live and on-demand fitness classes was need.
After reviewing the best solutions, sitting in on zoom demos and asking the tech questions, we found Arketa to be the best solution.
Emma loves to create content and is fine with day-to-day updates and blogging, so a big part of this is a tutorial component, with custom how-to videos she can refer to. Along with a complete restructuring of the dashboard, cleaning up her view to make her more efficient.
With all these moving parts and course integrations, we couldn’t forget about adding some new newsletter sign up opportunities to grow her audience.
Ideatek Design has increased Goji Fitness’s overall traffic and user retention by 20%.
Suzanne has been my website guru for 3 years. She helped me redo my website after a disappointing experience with a prior company. She helped me create a business website that matched my vision. She’s creative and really great at translating a vision into a graphic design that brought to life my ideas. She’s also on top of what needs updating, upgrading and spotting issues (such as a link pointing to the wrong page). I have developed numerous sites and pages with her helped and integrated other systems into my site such as an e-learning platform, a fitness class booking platform, and an e-commerce platform. She’s also helped me design FB campaigns to promote my services. I trust her completely. She’s thorough and gets to the bottom of things. She’s also incredibly responsive and fast thinking, always positive and upbeat. What a relief and a joy to work with a professional like her!
Emma Galland, Goji Fitness Co-Owner